North Outdoor's newest merino wool base layers, Touch and Motion, are designed to bring natural comfort and performance to an even wider range of uses. These lightweight 150 merino wool base layers are perfect for everything from gentle movement to more demanding training – always breathable, stretchy and kind to the skin.
Now their packaging has also received a well-deserved update – a fresh, timeless look that better reflects our brand values and the quality of our products. When designing the new packaging, we focused on three things:
timelessness, more information and creating a mood.
- A more timeless look
The packaging design is now clearer and more minimalist – the same timeless approach we want to see in our products. It is designed to be easy on the eye for a long time, just as the base layers are made to last in use.
- More information for the wearer
With the redesign, the packaging now contains more information than before about the products' features. We clearly explain, for example, the material composition, intended uses and the natural benefits of merino wool. The aim is to make it easier to choose exactly the right base layer for your needs.
- Mood
With the redesigned packaging, we wanted to convey the same mood that the base layers themselves create for the wearer. Calm, timeless clarity and harmony close to nature. The minimalist design does not draw attention away from what matters, but gives space to the product and its story.
The Motion series image from Pähkänäkallio
The Motion series is illustrated with landscapes that truly do justice to Finnish nature. The series image was taken by photographer Jari Romppainen, and in the background rises Kuusamo's well-known Pähkänäkallio.
"The moment was captured last October, on the first frosty morning of the season." Romppainen had visited the spot more than fifteen times before, but that time the conditions were exceptional: mist hung in the valleys, the autumn colours were glowing in all their splendour, frost covered the forest floor and the sun was slowly rising above the horizon.
The image captures what Finnish nature is at its best – the beauty of a moment that can only be experienced in person. It is no exaggeration to say that Pähkänäkallio offers perhaps the most impressive landscape in Finland, especially on a morning like this.
On the edge of Sarek – the highlight of the hike
The image of the Touch base layer was taken by nature photographer Eeva Mäkinen. The location is on the edge of Sarek National Park in Swedish Lapland.
"We had a five-day hike behind us and were already on our way back to the car. However, the forecast promised the last above-zero temperatures before autumn turned cold, so we decided to stop and camp in this landscape – a perfect end to the trip.
The night offered an unforgettable moment: the northern lights danced above the fells, lighting up the sky in shades of green and violet. In the morning we woke up to a completely different mood – the silence that only a mist-shrouded landscape can create."
The image captures both the strength and the delicacy of northern nature – a reminder that in nature even small moments can become great experiences.
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