North Outdoor and Icebug have opened a joint pop-up store on the third floor of Helsinki's Mall of Tripla. The store, created in collaboration, will serve customers until January 2025 and offers a unique opportunity to explore the products of two Nordic outdoor brands in the same place. Located in the award-winning shopping center of the Nordics, the pop-up store brings North Outdoor and Icebug closer to customers. A professional staff is available on-site to assist in acquiring the right equipment.
Together towards the busiest winter season
The collaboration between North Outdoor and Icebug arose from a shared passion – the desire to make winter more enjoyable and safer for outdoor enthusiasts. “The collaboration with Icebug is a natural choice for us, as both brands share the same goal: we want to help people enjoy the outdoors year-round,” says North Outdoor's CEO Lauri Pyykkönen. “Our merino wool products provide unmatched warmth and comfort for the winter season, while Icebug's renowned studded and friction shoes ensure safe footing even in slippery conditions.”
Icebug is particularly known for its durable and environmentally friendly footwear designed for Nordic conditions. North Outdoor, on the other hand, focuses on high-quality merino wool products that provide warmth and breathability year-round. All of North Outdoor's merino wool knitwear and some accessories are responsibly made in the company’s own knitting factory in Oulu.
The accessibility of the Nordics' most popular shopping center brings North Outdoor closer to customers
North Outdoor's first store opened on Katariinankatu in Helsinki in the summer of 2023, and customers have received it with joy. According to feedback we have received from our customers, however, the location in the middle of the city is not equally accessible to all customers. "When the opportunity arose to open a pop-up store during our best season in one of Helsinki's busiest shopping centers, the decision was clear. Mall of Tripla offers excellent transport connections and is easy to reach from various parts of the metropolitan area," Pyykkönen states. "We hope that this opening brings North Outdoor closer to even more customers and makes our merino wool products even more accessible."
Opening offers and store-specific benefits
The opening of the pop-up store is celebrated with fantastic offers. Customers will also be pampered during the autumn and winter with numerous other benefits and special offers, so now is an excellent time to come and explore our selection. In the pop-up store, you can experience the quality of North Outdoor and Icebug products on-site and find the perfect gear for everyday life and outdoor activities.
Looking towards new stores
The opening of new North Outdoor stores has generated a lot of interest among our customers across Finland. "We are actively exploring opportunities to expand our store network beyond the metropolitan area, and at the moment Oulu seems to be the most promising option for us," reveals Pyykkönen. "It is great to see that our brand is attracting interest more widely. Our goal is to make our merino wool products available to even more Finns."
The joint pop-up store serves customers with the following opening hours:
Mon-Sat 9 AM - 9 PM
Sun 11 AM - 7 PM
Exceptional opening hours:
December 31st 9 AM - 7 PM
January 1st 11 AM - 7 PM
January 6th 11 AM - 7 PM
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