{"title":"New arrivals for men","description":"\u003ch2\u003eNew for men – new merino wool clothing for men\u003c\/h2\u003e\n\u003cp\u003eNorth Outdoor's new for men brings together the latest merino wool men's clothing. This collection includes new sweaters, knits, merino base layers, shirts, hoodies, and accessories that have recently been added to the selection. The new arrivals complement the men's collection with the season's new colors, models, and fits.\u003c\/p\u003e\n\u003cp\u003eAll new for men items are made from soft, mulesing-free merino wool. A large portion of the knitted products are made as local production at North Outdoor's own knitting mill in Oulu, Finland. This combination ensures high quality, responsible production, and careful finish.\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\n  \u003ch3\u003eNew merino products for any situation\u003c\/h3\u003e\n  \u003cp\u003eThe men's new arrivals include products for everyday wear, work, outdoor use, and leisure. There are new merino sweaters, base layers, t-shirts, zip shirts, hoodies, and pants. The new items are updated regularly by season.\u003c\/p\u003e\n\n  \u003ch3\u003eBreathable warmth all year round\u003c\/h3\u003e\n  \u003cp\u003eMerino wool is naturally breathable, temperature-regulating, and moisture-wicking. That's why new arrivals work in both warm and cooler conditions – a soft merino shirt keeps you cool in summer, and a merino sweater warms you in colder weather.\u003c\/p\u003e\n\n  \u003ch3\u003eResponsibly made – mulesing-free merino wool\u003c\/h3\u003e\n  \u003cp\u003eWe use only mulesing-free, Öko-Tex and Woolmark certified merino wool. The antibacterial fiber structure keeps garments fresh longer and reduces washing needs. Local production in Oulu minimizes material waste and transport.\u003c\/p\u003e\n\n  \u003ch3\u003eDesigned in Finland, knitted in Oulu\u003c\/h3\u003e\n  \u003cp\u003eA significant portion of the men's new arrivals are made at North Outdoor's own knitting mill in Oulu. The products are knitted directly to the right size, eliminating cutting waste. Local production shows in the finish, fit, and durability.\u003c\/p\u003e\n\n  \u003ch3\u003eFind your new favorite\u003c\/h3\u003e\n  \u003cp\u003eBrowse the men's new arrivals and discover the newest merino garments before others. Soft material, timeless design, and responsible production make these new items lasting additions to your wardrobe.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"hehku-miesten-merino-poolopaita-syvansininen","title":"Hehku merino polo shirt - royal blue","description":"The warm and stylish Hehku is made in North Outdoor's own knitting mill in Oulu from extremely high-quality, mulesing-free 100% merino wool and definitely keeps the cold at bay. The relaxed and thick turtleneck is the perfect choice when the cold bites to the bone. The sweater's charm lies in its rugged appearance, the reversible Turtleneck, and the thick knit. The lively and interesting knit texture is a stunning detail in an otherwise minimalist merino wool sweater. Wearing Hehku, you can head out stylishly to the city, your children's football game, or a forest walk. Despite the thick knit, merino wool breathes and wicks moisture well, which is why the sweater is also suitable for office use indoors. 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The sweater features a relaxed fit with just the right length for comfortable wear, and its plush ribbed knit texture along with a defined shoulder line give it an intriguing look. Despite the thick knit, Honka is surprisingly airy and lightweight. This minimalist wool sweater is built to last and accompanies you on adventures year after year. 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The light and soft material offers excellent thermal insulation without feeling stuffy. The relaxed regular fit fit and high, protective collar make it a reliable jacket that works well for layering all year round.\n\nThe jacket serves as a dependable mid-layer under a shell jacket on cooler days and as a standalone transitional jacket from spring to autumn – suitable both on forest trails and in the city. The wool blend effectively insulates heat while naturally allowing breathability, keeping you comfortable even during active movement.\n\nPractical details complete the fleece jacket: a spacious chest pocket, two zippered side pockets, as well as pocket bags and zipper plackets made from soft 100% merino wool, which support moisture management and enhance comfort. Timeless design, durable material, and functional construction make it a trusted jacket you'll return to year after year.\n\nFeatures:\n\n• High, protective collar against wind and chill\n\n\n• High-quality recycled wool blend material\n\n\n• Pocket bags and zipper plackets made from 100% merino wool\n\n\n• Two zippered side pockets for convenient storage ","brand":"North Outdoor","offers":[{"title":"S","offer_id":55718156403066,"sku":"N19102G02-S","price":299.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55718156435834,"sku":"N19102G02-M","price":299.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55718156468602,"sku":"N19102G02-L","price":299.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55718156501370,"sku":"N19102G02-XL","price":299.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":55718156534138,"sku":"N19102G02-2XL","price":299.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":55718156566906,"sku":"N19102G02-3XL","price":299.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/0933\/6273\/files\/N19102G02_northoutdoor-merino-wool-clothing-m13_1.jpg?v=1754408358"},{"product_id":"noel-merino-bokserit-m-graniitinharmaa","title":"Noel merino boxers M - granite grey","description":"Experience perfect comfort in the flexible and breathable All day merino boxers, crafted from thin and soft mulesing-free merino wool. A pleasant fit, seamless construction, and fine merino knit ensure these boxers do not chafe or irritate beneath your clothes. The knit, made from merino wool and recycled polyester, is stretchy, efficiently wicks moisture away from the skin, and is naturally antibacterial. Thanks to the breathable natural material, these boxers always feel equally comfortable to wear. 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The material is 100% mulesing-free merino wool, whose unique weaving technique makes the fabric naturally weather-resistant without membranes, coatings, or harmful chemicals. Wind and moisture are kept at bay, while the breathability, effective thermal regulation, and natural antibacterial properties of merino wool are preserved.\n\nThe jacket is quiet, breathable, and soft to wear. It does not rustle, cause overheating, or feel heavy in movement, but functions naturally in everyday life and active outdoor use. Minimalist design and thoughtful cuts make it a versatile choice for city streets and forest trails.\n\nTaped seams and protected zippers increase protection in varying weather conditions. The magnetically fastened front placket makes dressing easier, and the adjustable hood with a stiffened brim protects against the wind. The soft synthetic fiber lining on the collar’s front edge and cuffs, as well as the adjustable hem and cuffs, perfect the fit. The fabric is made entirely from natural materials and is a biodegradable and recyclable choice that endures both in use and in values. 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The t-shirt is made from thin and silky soft merino knit, which is stretchy and breathable. It efficiently wicks moisture away from the skin, regulates body temperature, and is naturally antibacterial. The merino wool t-shirt is perfectly light to carry and ideal for hiking and travel. The shoulder seams of the Liam T-shirt are positioned so they do not chafe when carrying a backpack. 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They combine timelessness, comfort, and a fabric that performs well in varying conditions, easily paired with both T-shirts and collared shirts.\n\nThe structured knit consists of mulesing-free merino wool (61%), durable polyamide (26%), and flexible elastane (13%). This blend makes the shorts structured, durable, and comfortable to wear. Merino wool breathes, wicks moisture, and adapts to body temperature, keeping you comfortable both in motion and at rest. The fabric’s natural antibacterial properties reduce the need for washing and make wearing carefree.\n\nPractical side pockets and welt pockets at the back complete the minimalist look. An adjustable drawstring at the waist ensures a perfect fit. Elias merino wool shorts perfectly combine functionality and timeless style – ready to accompany you from summer days to evening walks and weekend trips without compromising on comfort or appearance. 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The medium-weight Kaamos provides just the right warmth without feeling too thick or stiff. The classic turtleneck features a high Turtleneck, raglan sleeves, and convenient thumbholes. The slim-fit sweater is exceptionally soft and can be worn on its own or as a mid-layer under a shell jacket. 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This 100% merino wool hoodie is designed for relaxed lounging, yet its stylishness makes it a perfect choice for all everyday activities.\n\nThe Regular fit fit offers a comfortable and relaxed silhouette that flatters various body types. The hoodie features a plush 1\/1 rib knit, adding texture and interest to an otherwise simple design. It has stretchy ribbed cuffs and hood edge.\n\nThis knitted hoodie is responsibly produced locally at North Outdoor’s own knitting mill in Finland, using high-quality, mulesing-free merino wool yarn. The product’s ecological value is enhanced by our knitting mill’s modern machines, which enable minimal material waste since garments are knitted directly to the correct size instead of being cut. 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The timeless classic V-neck and straight hem make it a versatile and easily combinable piece for any wardrobe.\n\nThe shirt is made from a breathable knit that combines mulesing-free merino wool and natural Tencel. Thanks to this duo of materials, the t-shirt feels exceptionally soft against the skin, effectively regulates body temperature, and wicks moisture, keeping you feeling fresh all day. The natural antibacterial properties of merino wool reduce the need for washing and make care effortless.\n\nThe classic regular fit ensures a relaxed yet polished look in any situation. Leon is a t-shirt you can trust – whether you're on the move in the city, in nature, or heading for a new adventure.","brand":"North Outdoor","offers":[{"title":"S","offer_id":55718398198138,"sku":"N11444B07-S","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55718398230906,"sku":"N11444B07-M","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55718398263674,"sku":"N11444B07-L","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55718398296442,"sku":"N11444B07-XL","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":55718398329210,"sku":"N11444B07-2XL","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":55718398361978,"sku":"N11444B07-3XL","price":79.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/0933\/6273\/files\/N11444B07_northoutdoor-merino-wool-clothing-m12_1.jpg?v=1772794772"},{"product_id":"kuru-miesten-merinoneulepusero-keskiyonsininen","title":"Kuru merino sweater - midnight blue","description":"Kuru is a casually stylish sweater made from luxuriously soft, mulesing-free 100% merino wool. 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